You can’t compare apples and oranges,
they’re just not the same thing and either is branding and marketing.
At its core, branding is who you are.
Marketing is how you build awareness.
Branding is why — Marketing is how
Branding creates value — Marketing extracts value
Branding is the being — Marketing is the doing
Branding defines trajectory — Marketing defines tactics
Branding is strategic — Marketing is tactical
Branding builds loyalty — Marketing builds familiarity
Branding drives reputation — Marketing drives sales
To sum it up; Branding is the reason someone buys. Marketing is the reason someone thinks of buying.
To successfully market your business, it is essential to clearly define who you are as a brand and who your customers are—and what they need, before you begin to devise your specific marketing methods, tools, strategies, and tactics.
Fully understanding what your customers need will not only help you optimize your brand positioning, it will also enable you to send messages that will resonate with your target audience. And that is the truly effective way to put your marketing dollars to work.