BRING YOUR STRATEGY TO LIFE
Distinct strategy-led brand design that represents your brand's personality to consistently influence perception.
If your visual identity doesn't consistently represent your brand personality,
the value of your brand can decrease, and your audience will lose trust.
Your visuals need to strategically complement your brand's narrative, which is why I only begin the brand design once the brand personality has been completed in the brand strategy.
Informed by your brand strategy, I help translate what you are all about into your own, distinctive and memorable brand that's instantly recognizable, and impossible to ignore.
Your logo will be designed to capture the essence of your brand in a short and memorable visual. It is the single most used brand asset you will own and serves as an instantly recognizable symbol for your business.
When choosing a color palette for your brand, I consider carefully the message we need to communicate and the emotions we want to evoke. Color can also help guide customers through product lines and categorize different messages quickly, therefore I also carefully select schemes to create balance, contrast, and hierarchy in the design.
Typography is a crucial element of visual identity, being the closest-related graphic element to the brand’s message. I will choose typography/type pairings that help to convey tone, and style — creating a sense of harmony in design.
I will curate the right photographs and visuals to help bring your story to life and tie it to your brand’s larger narrative.
Iconography refers to all images and symbols appearing on your website and across your marketing paraphernalia. I will create, branded icons that can be highly effective ways to convey big ideas without using a single word.
Brand Style Guide:
By creating a brand style guide that you can reference you will be able to keep your brand consistent and authentically on-brand, for setting clear standards and delivering a consistent visual identity. It will combine principles, logo usage instructions, color palette, typography, and photography style into one comprehensive document. This helps everyone working with your brand – from freelancers to employees – ensure that everything they create is on-brand— which is essential for growth and recognition.
Ready to make every move purposeful and effective?
Here are other steps in the branding process that give you
the competitive advantage:
1. Clarity and Direction
Brand strategy workshop + action plan that separates your business and gives it direction.➤
Deploy your brand clearly and consistently with quality
multifaceted communications. ➤