top of page
BRANDING.png

BRING
STRATEGY
TO LIFE

IDENTITY DESIGN

Strategy Made Visual

With care and attention, I will craft a powerful game-changing brand identity system that is both beautiful & functional, but most importantly, "strategic" so it stays relevant over time.

Your visuals need to strategically complement your brand's narrative, which is why I only begin the identity design once your brand has been defined in brand strategy.

Informed by your brand strategy, I help translate what you are all about into a distinctive, memorable brand that's instantly recognizable, and impossible to ignore or forget!

Logo Design:

Your logo will be designed to capture the essence of your brand in a short and memorable visual. It is the single most used brand asset you will own and serve as an instantly recognizable symbol for your business.

 

You receive a full set of file types to meet your needs across all digital and print requirements including; jpg, png, svg, ai and pdf. (Vector files with transparent backgrounds are provided to ensure your brand marks can be scaled for use at any size, from a social media profile picture to a billboard). 

Color Palette:

When choosing a color palette for your brand, I consider carefully the message we need to communicate and the emotions we want to evoke. Color can also help guide customers through product lines and categorize different messages quickly, therefore I also carefully select schemes to create balance, contrast, and hierarchy in the design.

Typography:

Typography is a crucial element of visual identity, being the closest-related graphic element to the brand’s message. I will choose typography/type pairings that help to convey tone, and style — creating a sense of harmony in design.

Imagery:

I will curate the right photographs and visuals to help bring your story to life and tie it to your brand’s larger narrative.

Iconography:

Iconography refers to all images and symbols appearing on your website and across your marketing paraphernalia. I will create, branded icons that can be highly effective ways to convey big ideas without using a single word.

Brand Guidelines:

By creating brand guidelines that you can reference, you can keep your brand consistent and authentically on-brand, for setting clear standards and delivering a consistent visual identity. It will combine principles, logo usage instructions, color palette, typography, and photography style into one comprehensive document. This helps everyone working with your brand – from freelancers to employees – ensure that everything they create is on-brand— which is essential for growth and recognition.

CHOOSE-YOUR-GAME-PLAN.jpg

If you’re facing challenges in your business or looking to seize opportunities, I'm here to help strategically and creatively guide you toward your desired destination.

bottom of page