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Strategy Made Visual

With care and attention, I will craft a powerful game-changing brand identity system that is both beautiful & functional, but most importantly, "strategic" so it stays relevant over time.

Your visuals need to strategically complement your brand's narrative, which is why I only begin the identity design once your brand has been defined in brand strategy.

Informed by your brand strategy, I help translate what you are all about into a distinctive, memorable brand that's instantly recognizable, and impossible to ignore or forget!

Logo Design:

Your logo will be designed to capture the essence of your brand in a short and memorable visual. It is the single most used brand asset you will own and serve as an instantly recognizable symbol for your business.


You receive a full set of file types to meet your needs across all digital and print requirements including; jpg, png, svg, ai and pdf. (Vector files with transparent backgrounds are provided to ensure your brand marks can be scaled for use at any size, from a social media profile picture to a billboard). 

Color Palette:

When choosing a color palette for your brand, I consider carefully the message we need to communicate and the emotions we want to evoke. Color can also help guide customers through product lines and categorize different messages quickly, therefore I also carefully select schemes to create balance, contrast, and hierarchy in the design.


Typography is a crucial element of visual identity, being the closest-related graphic element to the brand’s message. I will choose typography/type pairings that help to convey tone, and style — creating a sense of harmony in design.


I will curate the right photographs and visuals to help bring your story to life and tie it to your brand’s larger narrative.


Iconography refers to all images and symbols appearing on your website and across your marketing paraphernalia. I will create, branded icons that can be highly effective ways to convey big ideas without using a single word.

Brand Guidelines:

By creating brand guidelines that you can reference, you can keep your brand consistent and authentically on-brand, for setting clear standards and delivering a consistent visual identity. It will combine principles, logo usage instructions, color palette, typography, and photography style into one comprehensive document. This helps everyone working with your brand – from freelancers to employees – ensure that everything they create is on-brand— which is essential for growth and recognition.


If you’re facing challenges in your business or looking to seize opportunities, I'm here to help strategically and creatively guide you toward your desired destination.

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