Answers to questions I am often asked
HOW MUCH DOES A BRAND COST?
I absolutely love creating and evolving brand identities that convey the right image for your business. It’s so much more than just designing a nice logo. That’s why I believe in doing the job properly while make it affordable. Cutting corners won’t do your brand any favors! The biggest variable affecting the price is the scope of the work that needs to get done. I offer a wide range of packages and services for solopreneurs, startups and small businesses. However, no matter the size of your business or what you are selling, branding is not something you should be cutting corners on as it is the most important thing you can do to grow your business. The bottom line is that the branding process must be viewed as an investment. When you invest in your brand, it becomes easier for people to choose your business over others because you are delivering clear, concise and strong marketing messages to the ideal intended audience.
HOW LONG DOES IT TAKE FOR CYBRANDED TO DEVELOP A BRAND IDENTITY?
30 days is comfortable but I have been known to do it in as little as 2 weeks. The availability of the client team and the decision-making process on the client side are typically the biggest influencers of how long the process takes.
WE JUST NEED A LOGO, CAN YOU HELP US?
In short, no. I design identities that are built on a solid strategic foundation that is clear and actionable. Remember, you’re not paying for someone to just throw together a logo design. You’re looking to build a brand and have a icon created that will represent your brand for years.
The most visual mark of your brand is it's logo. And while a logo itself is not your brand, if it is thoughtfully conceived and consistently implemented, it will be the (shorthand) mark for your brand strategy. If you just have a logo designed without a brand strategy you will having to redo it and end up going through the proper process any way — only now it ends up costing more because you will have to start over. Let’s not go there.
I need a logo and I already know exactly what I want it to look like. I just need someone to make it. Will you help?
In this case you are the designer, and you simply need a technician who can execute your idea using computer software. I’m not the right fit for you.
WHO OWNS THE RIGHTS TO THE WORK YOU DO FOR CLIENTS?
Once full payment has been received the client owns the brand identity — I created it for you and it has no value to anyone else other than you.
WHAT HAPPENS IF I DON’T LIKE WHAT YOU COME UP WITH?
I am fortunate enough to rarely have to deal with this situation but if it comes up, my cybranded guarantee kicks in. I’ll work on it until you love it... Period.
I DON’T HAVE MUCH OF A BUDGET. WHAT’S THE BEST WAY TO PROCEED?
Raise your money first. If you don’t have enough to develop your brand, you certainly won’t have enough to implement it properly. Call me and I’ll help you fiqure out which package or service will work best for you.
WHAT INDUSTRIES DOES CYBRANDED SPECIALIZE IN?
With over 30 years experience in professional creative thinking, design, and strategic marketing in numerous industries , I am extremely versatile and can meet the requirements of any business. The branding situation for most companies is identical — the search for clarity in my step-by-step approach to brand strategy is first and foremost with a desire to differentiate from your competitors. Only then is a brand identity able to take hold. I do my best work with clients that are ready for a change and willing to execute their new found brand with conviction. Often my work leads to companies changing the way they operate so they can deliver their brand promise consistently. There is nothing more powerful than a business model that redefines a category — think of Zappos, or Google, or FedEx.
WHAT IF I HAVE OTHER FOR DESIGN PROJECTS THROUGHOUT THE YEAR?
I offer Creative Retainer Packages For Small Business Owners. Click here to learn more!