HOW MUCH DOES A BRAND COST?
It’s so much more to building a brand than just designing a nice logo or a pretty website. That’s why, I believe in doing the job properly while making it affordable. Cutting corners won’t do your brand any favors! No matter the size of your business or what you are selling, branding is not something you should be cutting corners on, as it is the most important thing you can do to grow your business. The bottom line is that the branding process must be viewed as an investment. When you invest in your brand, it becomes easier for people to choose your business over others because you are delivering clear, concise, and strong marketing messages to the ideal intended audience.
HOW LONG DOES IT TAKE FOR CYBRANDED TO DEVELOP A BRAND IDENTITY?
30 days is comfortable but I have been known to do it in as little as 2 weeks. The availability of the client team and the decision-making process on the client side are typically the biggest influencers of how long the process takes.
WE JUST NEED A LOGO, CAN YOU HELP US?
In short, no. I design identities that are built on a solid strategic foundation that is clear and actionable. Remember, you’re not paying for someone to just throw together a logo design. You’re looking to build a brand and have a icon created that will represent your brand for years.
The most visual mark of your brand is your logo. And while a logo itself is not your brand, if it is thoughtfully conceived and consistently implemented, it will be the (shorthand) mark for your brand strategy. If you just have a logo designed without a brand strategy, you will have to redo it and end up going through the proper process anyway — only now it ends up costing more because you will have to start over. Let’s not go there.
I need a logo and I already know exactly what I want it to look like. I just need someone to make it. Will you help?
In this case you are the designer, and you simply need a technician who can execute your idea using computer software. I’m not the right fit for you.
WHO OWNS THE RIGHTS TO THE WORK YOU DO FOR CLIENTS?
The client owns the brand identity — I created it for you, and it has no value to anyone other than you. However, I do reserve the right to showcase the brand and process (as is industry standards), on my website and in my marketing.
WHAT HAPPENS IF I DON’T LIKE WHAT YOU COME UP WITH?
I am fortunate enough to rarely have to deal with this situation but if it comes up, my cybranded guarantee kicks in. I’ll work on it until you love it... Period.
I DON’T HAVE MUCH OF A BUDGET. WHAT’S THE BEST WAY TO PROCEED?
We don't know what you need till we speak. But if you rebuilding a brand for zero, raise your money first. If you don’t have enough to develop your brand, you won’t have enough to implement it properly.
WHAT IF I HAVE OTHER FOR DESIGN PROJECTS THROUGHOUT THE YEAR?
I offer Creative Retainer Packages For Small Business Owners.
Answers to questions I am often asked