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Case Study:
IT Provider

Continuous Networks, LLC

Scope Of Work:

Brand Strategy: Positioning and Tagline

Brand Identity: Logo, Content, Colors, Fonts, Custom Images. Brand Tone.

Brand Visibility:  Website Content, Social Media Branding, Business Cards, Stationery, Folders, Book Covers, Ebooks, Monthly Newsletters, LinkedIn Articles, Promotional Items, Trade Show Banner, Social Media Campaign, Explainer Video Content.

CONTINOUS, A DIFFERENT APPROACH TO IT.

When Jason Silverglate and Ross Brouse came to me in 2015 they had just changed the name of their IT company in NJ/NYC from Fortress Itx to Continuous Networks, LLC. They wanted a new logo for their newly named IT company. But I do not "just do logos" —I create "brand experiences". This was the journey that Continuous Networks, went through when they partnered with “consider yourself BRANDED.

THE CHALLENGE AND THE SOLUTION.

In a market where personally is not the norm, how can you promote an IT-Provider and shift them towards the more personal touch and drive customers to your business? Through brand strategy!

I asked questions— lots of them  — as we dug deep into their core values. We then embrace their own voice and vision paving a way for them to stay authentic and create a consistent brand experience in their market like no other.

 

As a result, we developed an airtight brand strategy, and visual brand identity for greater brand recognition and a consistent experience across all touchpoints to ensure success in this transformative process.

THE RESULT.

In 2015 Fortress Itx generated $348,238 in sales. Today Continuous Networks generates $7.73 million in sales.

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The logo mark reflects the customer and the brand working together. The mark is a symbol of two people. The top grey shape represents the customer (now referred to as a partner) and the bottom orange color represents the brand reaching out and holding up their partners.  The negative space in the middle ( the white area) represents the puzzle of internet security in which Continuous Networks — continuously solves for their partners.

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The tagline is a play of the word "IT " and can be read two ways, as IT expresses both a business and personal message.  The overall logo and tagline highlight the hands-on positioning reflected in the brand's overall values.  

After rearchitecting Continuous’s offerings, I designed an iconographical system to accompany it. Each icon visually conveys its corresponding offering with an image and the bottom depicting the offering. The system allows for brand recognition information to be conveyed for each service, with a playful personality that is on-brand.

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LinkedIn Articles 

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