Identifying, clarifying and communicating what makes you unique
Creating a Brand Strategy is a crucial first step in the brand development process. A clearly defined strategy serves as a blueprint for your brand identity and ALL your marketing.
Without this foundational piece, you risk diffusing your efforts and making costly mistakes.
A BRAND is a business's face to the world and the key to its success. Where your special qualities and your customers’ needs meet is where your BRAND is born. How everyone perceives your business / product is what ultimately becomes your BRAND. I build the foundation on which it lies.
I go beyond just a logo, I work with you to explore what defines your business as a brand. Allowing me to not only provide you with a beautiful logo, but to position your business with the strategy & marketing tools that will elevate your business' image & reach your target audience.
As Brand Strategist, I often get asked how to build a brand.
To be clear, there isn’t a just one accepted way to build a brand. There isn’t a brand-building guidebook. However, I have a clear, structured and proven process for building brands. It’s a 8 phase approach. I hope it proves useful to you as you think about branding or rebranding.
My Brand Strategy Process
Building Your Foundation
People align with companies who have a clear sense of purpose and identity. By going through my brand strategy phases, I help refine and define and build the foundation of your brand, in a process that combines research, your expertise in you and my creative insight.
This serves to assess what is currently working and what's not.
How your business is perceived is critical & not necessarily how you think you are seen. By going through this brand audit, I will uncover hidden marketing opportunities and threats that are under your nose. By gathering the information necessary for optimal brand positioning. My audit serves to assess what is currently working and what is not within your brand. This is an important step as we want to leverage what is already working, and identify what is not so that it can be fixed.
The future, as you see it. Inspire, create excitement, motivate.
I will assist you in uncovering your vision. This is so important because it will not only help you set the direction of your company—It will also have a huge influence on your decision making process and the way you allocate resources to best organize and focus your strategies in branding and marketing your company.
Provides focus — What do you do? For whom? Why?
Ultimately we will answer the question: “Why do you exist?” I also explore the problem that only your service/product will help solve, because if your brand doesn't solve a problem then chances are your business will not be of valuable.
Your Core Values
Your fundamental beliefs.
This is were we dig deep to find the guiding principles that will dictate behavior in your company. It will be used to determine if everyone is on the right path and fulfilling their goals by creating an unwavering guide. While some parts of your marketing may change over the years, one thing must always remain the same: your brands core values.
Your Target Market
Who are you marketing to?
It’s so important to know who your audience is (and isn’t). When you know who you’re talking to, it helps you make decisions about how you market your brand at every touch point ( from naming to identity design to website design and beyond)
Your Unique Positioning
Positioning is where your opportunity lies to build a unique brand, like no other—it's what makes your business and its services/products different.
This will answer your clients/customers question of why they should choose your services/products over others. In this phase, I define and crystallize your brand’s position, so that your brand is unique in its space. I build this rock solid, because it will inform every, single marketing decision you make, from here on out. Serving as a blueprint for crafting the visual and verbal marketing of your brand (as marketing is meant to reinforce this position).
BRAND STRATEGY FIRST
"consider yourself BRANDED" is rooted in the foundation
that brand strategy is what matters most.
You might have a Business Strategy. You might even have a Marketing Strategy. But what sits in between both is your Brand Strategy. Skipping ahead to Marketing without having Brand Strategy is the biggest most costly that mistake most people make. I believe the first step to building a strong brand is starting with a strong foundation.