SEPARATE FROM THE CROWD
Clarify What Makes You Different.
Identify and harness your value, mitigate challenges, and position your brand for maximum impact.
Most businesses struggle with how they are different, so they make things up. Whether your brand lies accidentally, on purpose, or in-between — a lie is a lie and people can spot a lying brand from miles away. So, it's not about making things up, and deciding who you want to be and how you want to look.
You can't do strategy without truth.
You can't do strategy without going through the process of self-discovery. To find the strategic direction that will break you free from your competitors, we must go inside and find those truths ( your real value). Your target market, brand identity, brand communications, and visual identity, will all be dictated by these truths so it's majorly important that you show up authentically.
The more you're worth — the more your worth.
When people value what you offer they pay for it — the higher the value with higher your worth. The problem is if you're like most people in business, it's too hard, if not impossible to read the label from inside the jar, so my guess is that are here because you haven't found that value that your difference makes (yet).
To be different you need someone who thinks differently.
My dyslexia helps me use pattern recognition, intuition, insights and empathy to quickly connect the dots for my clients on a strategic level. It allows my clients to separate themselves from the crowd and show up with confidence.
BRAND STRATEGY WORKSHOP
Join me for your custom-designed dyslexic led- brand strategy workshops (via Zoom), designed to get you out of confusion to a renewed sense of clarity in a surprising fun, and enlightening way!
Together we will dig deep to uncover your brand's core, your ideal audience, the value you deliver, and how you're going to deliver it as well as how you are going to communicate that value creatively to stand apart.
My process is broken into four phases: Each phase builds on top of the other until you’re left with a well-positioned brand at the end.
Discover who your brand is and clarify
its beliefs, ambitions, commitments as well
as its behaviors.
Find & get to know your ideal audience needs and wants like the back of your hand to form deep bonds.
Create separation from your competitors by occupy a distinct position in the minds of your target audience.
Develope your brands personality and messaging to create an emotional connection with your audience.
I’ll guide you out of chaos and into clarity and position your brand to win!
My brand strategy workshops are custom-designed to fit each of my client’s schedules, so the number of sessions can range from 3- to 6, depending on your availability.
YOUR BRAND ACTION PLAN
The Action Plan that separates your business and gives it direction.
After the workshop, l will write out a tailor-made ACTION PLAN that addresses all your needs and those of your brand and prospects: Offerings that align with your audience's wants/ needs. Messaging that communicates everything you’ve established in the right way.
• No more imposter syndrome.
• No more confusion and hesitancy.
• No more superficial branding and marketing.
• No more spinning in circles doing things you don’t need to be doing instead of moving forward in the things that will help you grow your business.
Here's What's Inside:
✔ VISION AND GOALS
✔ MISSION AND PURPOSE
✔ YOUR VALUE/DIFFERENCE
✔ TARGETED PROFILES
✔ BRAND PERSONALITY
✔ STORIES /VERBAL COMMUNICATION
✔ BRAND GOAL ALIGNMENT
✔ MARKETING STRATEGY
✔ CREATIVE SUGGESTIONS
Your very own tailor-made strategic action plan for your brand in your hands,
that aligns your business goals with your marketing decisions for laser-focused direction, alignment, differentiation, connection, and growth 24/7!
Ready to make every move purposeful and effective?
Here are other steps in the branding process that give you
the competitive advantage:
A distinct strategy-led visual
brand to influence perception
and recall. ➤
Deploy your brand clearly and consistently with quality
multifaceted communications. ➤