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Resources

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Choose the archetype that fits you and your business like a glove.

FREE Brand 
Archetype Guide

This Free 40-page Guide (psychological cheat codes) will teach you how to market your brand in a way that makes reaching the ones you want easier by effectively connecting with them using emotions and behaviors —like no other!

It's the start of an exciting journey for you and your audience!

FREE Glossary of
Branding Terms

This glossary of key branding terms is an easy-to-use reference tool that helps define terminology used in the branding and marketing world.

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FREE Buyer's
Journey Workbook

The buyer’s journey describes the process your buyers go through as they become aware of a problem, evaluate potential solutions to their problem, and ultimately decide on the specific solution that’s right for them. In marketing terms, we boil this down to three stages: awareness, consideration, and decision.

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Map out your buyer’s journey.

FREE BRAND COLLATERAL GUIDE

Brand Collateral is the collection of customer communications used to create awareness, promote your business and support the sales and marketing of your product or service. 

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These marketing aids are intended
to make the sales effort easier
and more effective.  

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