Today, with so many businesses trying to set themselves apart and make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.
The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong marketable brand.
Knowing the marketing challenges businesses of every size face today, I make sure that my clients don't just get with a logo, they get a brand identity, and messaging that can be used consistently and uniformly at every customer touchpoint. This unified brand experience assures your brand has a seamless interaction with all of your audiences. Consistency fosters comfort and people choose brands that make them feel comfortable.
There are certain questions I need to ask a client prior to beginning the logo design process, to ensure good, clear communication. It may seem like a long list but it helps to clarify your own vision for your business and your branding. Please take a little while to fill in this questionnaire:
I respecting the privacy of your business ideas. All information will be kept strictly confidential.