Stuart and Lousie Newsome
Newway, LLC | Newsome Color | Stuart Newsome Construction
When I met first Lousie Newsome she came to me because she wanted to rebrand the website for her design business as as well as her husbands two other businesses. However, during my discovery process, I found out that although they both had different businesses ( Newway and Stuart Newsome Construction) they were in fact working together, when needed. I also learned the she wanted to keep the red line used in her previous Newway website design. (shown below)
Naming and Tagline Line
Stuart Newsome Construction
Website Structure and Design
Custom Service Icons
Social Media Branding
LinkedIn Company Page
Print Marketing Materials
Letterhead and Envelopes
Digital Brand Marketing
Rebrand the parent brand; Newway, LLC all services under Umbrella branding (also known as family branding) this included a landing page for Stuarts Construction business, rebrand as "Stuart Newsome Construction" and rebrand of Lousie's design website to "Newsome Color". With this solution, the advantage is that all three brands can have it’s own stand alone identity and in essence, be free to play its own game in their marketing, unrestricted by the parent brand, yet retaining it’s connection:
Newway, LLC: I added the tag lines; “We Build the Team You Need” to the "Working as One" tagline and set the tone of the overall message. As for the "Red Line" I used it in a way that it was now part of the transition, by creating service icons to allow users to easily locate and learn more about the various different services. (see website below) This approach lends itself to stand alone marketing for each service as well.
Our three companies Newway,LLC Newsome Color and Stuart Newsome Construction were in desperate need of a facelift, rebrand and design connection to each other. Helene saw the big picture and made what seemed impossible “POSSIBLE!” Helene has incredible creative ability! She was a total and utter pleasure to work with. Her hard work, patience, and professionalism far exceeded our expectations. She never once made us feel like I was pestering her with questions. Any ideas we had she would expand on them to make them better, and her attitude was always positive and upbeat. We always felt like our project was priority number one. We love our new branding, as do our clients. If you want a great professional rebranding – from website to marketing materials and social media expertise –with a pleasant professional experience, you need to contact Helene!
-Lousie Newsome Newwway,LLC | Newsome Color | Stuart Newsome Construction