Case Study:
Stuart and Lousie Newsome

Newway, LLC  |  Newsome Color  |  Stuart Newsome Construction


When I met first Lousie Newsome she came to me because she wanted to rebrand the website for her design business as as well as her husbands two other businesses. However, during my discovery process, I found out that although they both had different businesses ( Newway and Stuart Newsome Construction) they were in fact working together, when needed. I also learned the she wanted to keep the red line used in her previous Newway website design. (shown below)




Services Provided:

Brand Strategy

Naming and Tagline Line

Brand Identity

Newway, LLC
Stuart Newsome Construction

Website Copy
Website Structure and Design
Custom Service Icons 


Social Media Branding

  • Facebook

  • LinkedIn Profiles

  • LinkedIn Company Page

Print Marketing Materials

  • Business Cards

  • Signage

  • Letterhead and Envelopes

  • Folders

  • Email signature

  • Infographics

Digital Brand Marketing 

  • E-blasts

  • Ads

  • Explainer Video


Rebrand the parent brand; Newway, LLC all services under Umbrella branding (also known as family branding) this included a landing page for Stuarts Construction business, rebrand as "Stuart Newsome Construction" and rebrand of Lousie's design website to "Newsome Color". With this solution, the advantage is that all three brands can have it’s own stand alone identity and in essence, be free to play its own game in their marketing, unrestricted by the parent brand, yet retaining it’s connection:

Newway, LLC:  I added the tag lines;  “We Build the Team You Need” to the "Working as One" tagline and set the tone of the overall message. As for the "Red Line" I used it in a way that it was now part of the transition, by creating service icons to allow users to easily locate and learn more about the various different services. (see website below) This approach lends itself to stand alone marketing for each service as well. 



explainer video



Our three companies Newway,LLC  Newsome Color and Stuart Newsome Construction were in desperate need of a facelift, rebrand and design connection to each other. Helene saw the big picture and made what seemed impossible “POSSIBLE!” Helene has incredible creative ability! She was a total and utter pleasure to work with. Her hard work, patience, and professionalism far exceeded our expectations. She never once made us feel like I was pestering her with questions. Any ideas we had she would expand on them to make them better, and her attitude was always positive and upbeat. We always felt like our project was priority number one. We love our new branding, as do our clients. If you want a great professional rebranding – from website to marketing materials and social media expertise  –with a pleasant professional experience, you need to contact Helene!




-Lousie Newsome  Newwway,LLC  |  Newsome Color  |  Stuart Newsome Construction


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Save yourself from wasted hours, and marketing dollars, trying to figure it all out on your own...

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Save yourself from wasted hours, and marketing dollars, trying to figure it all out on your own...

consider yourself BRANDED.

  • Facebook
  • LinkedIn - Grey Circle
  • YouTube
  • Instagram

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or feel free to call me at: 917.674.1025

📍While I am now located in South Florida ; 80% of my clients are in different States. 

I am happy to work with you wherever you are.

Helene Abrams | consider yourself BRANDED |  2020 All rights reserved.