Case Study:
JK Therapy

Psychotherapist

Hoboken | Counseling Therapy

THE CHALLENGE

Services Provided:

Jessica Kasevich was a young psychotherapist just starting her practice in the hip, urbane town of Hoboken, NJ, when she came to “consider yourself BRANDED.” She was excited about getting started but stressed out about how to attract clients in her saturated market. Jessica knew she needed a website and a logo but did not know where to begin. She did not know what services she wanted to offer or who she needed to reach. While she had a social media profile, it was personal, not professional. She asked me for help naming and marketing her new business and creating a brand identity that would attract clients, distinguish her practice from her many competitors, and build her professional credibility online and off. 

 

 

Brand Strategy

Naming and Tagline Line

Brand Idenity 

 

 

Ditgital Brand Idenity 

Website Content
Website Structure and Design 

Social Media Branding

  • Facebook

  • Twitter

  • Google places

  • G+

  • LinkedIn Profiles

  • LinkedIn Company Page
     


Print Marketing Materials

  • Business Cards

  • Brochure

  • Signage

  • Letterhead and Evelopes

  • Folders

  • Email signature

  • Postcard

  • Promotional Items
     


Ditgital Brand Marketing 

  • E-blasts

  • Art (concept and design) for monthly column in Hobken 911 and for eblasts notice to mailing list.

MY SOLUTION 

 BUILDING THE BRAND

I started from the ground up, learning about Jessica’s counseling specialties and philosophy, analyzing the competition and exploring what the consumer pain points were. I then helped her define her target audience and create a niche for her services. 

What emerged became the foundation to the brand. Aiming to reach young, professionals who commuted to NYC and struggled with life’s common problems, work-related stress, or addictions and relationship issues. I positioned JK Therapy as the source of help to “get your life back on track.” I designed digital and print marketing materials based on a subway commuter theme specifically to appeal to the newly-defined target audience.

 

 

1/10

Custom Website

Business Card

Brochure

1/2

Outdoor Sign

Postcard

Email Marketing

LinkedIn Marketing

Promotional Items (Stress ball, Coffee Mug, Pen)

"

Helene Abrams of “consider yourself BRANDED” exceeded my expectations of the chic, modern image I had for my new company, JK Therapy. Helene took the time to learn about who I am personally and professionally in order to create an accurate image. She takes a collaborative approach to creating your marketing needs, showing that your thoughts and opinions are valuable. She is extremely approachable, always available to answer any question. Her designs are phenomenal! She turns around urgent projects in a timely manner leaving you wondering how she created such a masterpiece with such an urgent deadline.

 

She is also the marketing guru of social media. Your Facebook and LinkedIn pages will stand out amongst others! Your email will fill up with alerts that these social media avenues are being seen by new customers throughout the day. ALERT, ALERT, ALERT! Get ready for more business! Helene truly addresses all of your marketing needs: Branding, logo, tagline, web design, traditional marketing (print) social media marketing, advertising, e-blasts, business cards, and stationery needs. She is always in your corner rooting for your success!

 

-Jessica Kasevich | JK Therapy

"

  • Facebook
  • LinkedIn - Grey Circle
  • YouTube
  • Instagram

FREE DISCOVERY CALL

For start-ups to clean-ups and everything in-between...

Whether you’ve got a new project on your hands or you’re looking for a longer term design partner 👩🏼‍💻 just fill out my client application below to schedule a free discovery call with me, so I can find out more about your needs and how I can help you stand out 🙌

I am committed to respecting the privacy of your business ideas and recognize your need for appropriate protection and management of any information you share with me. All information will be kept strictly confidential.

What services are you interested in? Please check all that apply.

HAVE ANY QUESTIONS?

👩🏼‍💻 Shoot me an email at: helene@cybranded.com

or feel free to call me at: 917-674-1025

📍While I am now located in South Florida ; 50% of my clients are in different time zones. 

I am happy to work with you wherever you are.

Helene Abrams | consider yourself BRANDED2019 All rights reserved.