Hoboken | Counseling Therapy
Scope of Work
Brand Strategy | Naming and Tagline Line | Brand Identity
Digital Brand Identity Website Content | Website Structure and Design
Social Media Branding Facebook | Twitter | Google places | G+ | LinkedIn Profiles | LinkedIn Company Page
Print Marketing Materials Business Cards | Brochure | Signage | Stationary | Folders | Email signature | Postcard
Digital Marketing E-blasts | Art (concept and design) for monthly column in Hobken 911 and for eblasts notice to mailing list.
Jessica Kasevich was a young psychotherapist just moving her practice to the hip, commuter town of Hoboken, NJ, right next to Manhattan when she came to “consider yourself BRANDED.” She was excited about getting started but stressed out about how to attract clients in her saturated market. Jessica knew she needed a website and a logo but did not know where to begin. She did not know what services she wanted to offer or whom she needed to reach. She asked me for help naming and marketing her new business and creating a brand identity that would attract clients, distinguish her practice from her many competitors, and build her professional credibility online and off.
BUILDING THE BRAND
I started from the ground up, learning about Jessica’s counseling specialties and philosophy, analyzing the competition and exploring what the consumer pain points were. I then helped her define her target audience and create a niche for her services.
What emerged became the foundation of the brand. Aiming to reach young, professionals who commuted to NYC and struggled with life’s common problems, work-related stress, addictions, and relationship issues. I positioned JK Therapy as the source of help to “get your life back on track.” I designed digital and print marketing materials based on a subway commuter theme specifically to appeal to the newly-defined target audience.