OVERVIEW
Jessica Kasevich was a young psychotherapist just moving her practice to the hip, commuter town of Hoboken, NJ, right next to Manhattan when she came to “consider yourself BRANDED.” She was excited about getting started but stressed out about how to attract clients in her saturated market. Jessica knew she needed a website and a logo but did not know where to begin. She did not know what services she wanted to offer or whom she needed to reach. She asked me for help with her business and brand strategy, naming, and brand identity as well as creating marketing that would attract clients, distinguish her practice from her competitors, and build her professional credibility online and off.
Getting The Business On Track
I started from the ground up, learning about Jessica’s counseling specialties and philosophy, analyzing the competition and exploring what the consumer pain points were. I then helped her define her target audience and create a niche for her services.
What emerged became the foundation of the brand.
The Strategy and Positioning:
Aiming to reach young, professionals who commuted to NYC and struggled with life’s common problems, work-related stress, addictions, and relationship issues. I positioned JK Therapy as the source of help to “get your life back on track.”
I used popular songs to name each service and as an extra surprise we recorded covers of the following:
That's Life (Sinatra) for common problems
Under Pressure (Davis Bowie) for work-related stress
Should I Stay or Should I Go (The Clash) for relationship issues
Tagline
Your Life Back On Track
Branding
I designed the logo and all of the brand assets based on a subway commuter theme specifically to grab the attention of professionals who used the train to get to work in NYC.
Overall the look and feel is an unexpected and non-stuffy approach.
THE RESULT
Business Increased by 200%
The unique positioning of JK Therapy did more than attract commuters, it attracted the attention of a local radio station and Jessia not only became a regular guest but the station promoted a blog for her in their online newspaper where she attracted even more clients to her business — for free!
DELIVERABLES:
Strategy, Naming, Tagline, Brand Design, Website Copy + Design, Social Media Branding, Business Cards, Stationery, Folders, Monthly Blog Art, Brochure, Signage, Promotional Items, Social Media Marketing Campaigns, E-blasts | Art (concept and design) for a monthly column in Hoboken 911.
Helene of “consider yourself BRANDED” exceeded my expectations of the chic, modern image I had for my new company, JK Therapy. She took the time to learn about who I am personally and professionally taking a collaborative approach to creating your marketing needs, Business Strategy, Brand Strategy, Copywriting Web design, traditional marketing (print), and digital marketing.
She is extremely approachable ( showing that your thoughts and opinions are valuable, and always available to answer any question.
Her concepts and designs are phenomenal! She turns around urgent projects promptly leaving you wondering how she created such a masterpiece with such an urgent deadline. She is also the marketing guru of social media. Your Facebook and LinkedIn pages will stand out amongst others!
ALERT, ALERT, ALERT! Get ready for more business!
