Businesses have found Twitter to be a gold mine for getting their messages to the masses and interacting with customers. Twitter is a force to be reckoned with and a social media channel that can work effectively for any business. And now that Google has partnered with Twitter it is even more important that you not only grab your Twitter handle, but you also brand your Twitter account today!
With so many people having access to and viewing your profile, it should be consistent with your brand image.
When someone scrolls through your Twitter feed, they're just getting a portion of the bigger picture.You want them to like what they see and visit your site or inquire for more. Therefore, your brand's Twitter account should align with your service, products and principles.