No matter what size your business is, if you want to say in business you will need branding and marketing strategies in order to survive in today's overcrowded marketplace. If you are not willing to invest money in branding and marketing, (I am going to be blunt here) you are destined to fail.
What you know or don't know
What you know or don't know about branding and marketing will determine the success or failure of your business.
The point of marketing is to get the consumer to choose you over your competition. In order for the customer to make this choice there must be a reason. Making your brand unique is the key to enticing the consumer and getting them to buy your products or services over similar items on the market. So if you are look and sound like every other business, how in the world are they going to see your difference? These potential customers need to know that they are going to have a unique experience when they do business with you and that using your product or service will solve their problems and meet their needs. Having a a Brand Strategy will differentiate you in the marketplace. A Marketing Strategy will give you the foundation to promote that difference: time and time again.
Using tools that work.
A lot of coaches and infopreneurs give you "some information" or trap you into a package
send you on your way. But the one thing a lot of them know and won't tell you is that every business is different, and a cookie-cutter approach will never work. Online marketing works and there are tools that can make it work well, but not if you don’t have the right foundation.
Branding Impacts Everything
Effective marketing is part science, part art. Yet, the creative part often gets lost or worst yet ignored completely. Having both a unique brand strategy and creative marketing strategy is the only way to set you apart, communicate your message and persuade your prospects to choose you.
If you’ve tried using any of the many tools that promise to get you customers, … if you’ve tried and done all the things you heard you were ‘supposed’ to get your business noticed, but you're still not seeing results, then it's time to consider your brand and marketing strategy, or lack thereof.
"consider yourself BRANDED" is a full service brand and marketing studio rooted in the foundation that brand strategy is what matters most. If you’d like to find out more about working with me you can send a quick email and I will email right back with my availability!