We live in a time when it is possible to reach millions by publishing online and yet, millions of businesses publish every day and still don’t capture much attention. Content Marketing isn’t new. It’s just a name for a new way of looking at marketing. The old principles of marketing are still valid: present your prospects with information that shows how you can help them solve "their" problem. However don't fall into the trap of slipping into sales mode; people don’t like to be sold to.
If you, tweet, post, blog, your expert content out to your target prospects, they will come to see you and your business as authoritative in your field – and worth listening to. You can’t be tentative or unsure, you have to be clear about who you are, what you are posting about and establish yourself as someone who can be trusted.
Stay up to date with the latest news in your niche, give your unbiased opinion and offer useful advice unique to your experiences.
Providing a regular stream of good quality content is a sure way to build your audience and keeping them wanting more from your brand.