BUILDING A BRAND
There’s no one-size-fits-all approach to creating a brand strategy, if there was then every business would input in their information and be the next Apple. The truth is there is a lot of "creative magic" involved in materializing a truly unique
winning brand strategy. As any artist will tell you, the creative process is a mysterious process. Nobody can ever really explain where our ideas comes from. As a creatives, we have a unconventional brains.
I just think differently than most.
My job is to connect the dots. I do my research, analyze everything, and then I’ll go for a swim. I’ll take a shower. I’ll watch some T.V. Drink tons of coffee. Maybe I’ll have a amazing creative breakthrough while on a walk. Maybe a friend will tell a story that sparks the big idea. I create connections that result in truly unique concepts. I don't know how it happens but it happens every time— "Like Magic." It’s how I help brands like yours solve problems and transform ideas into rich brand experiences.
MY BRANDING PROCESS
I make it my business to understand your business, your customers and you. I combine the disciplines of brand strategy and creative ideas to develop your unique brand positioning.
I become part of your team.
I spend time getting to know your business from the inside out, learning what makes you tick and what can help you grow and prosper.
Discovery; Research and Targeting
I get out there on the web and research what is being said about you, your business, your market and your competition. By understanding who we are talking to we can make informed decisions about how to target them.
I define your competitive advantage and create the foundation from which to move forward. Using my innate creativity, inductive reasoning, and intuitive process creating powerful solutions and viable alternatives that are not easily identified by most people.