brand identity

Brand Identity

The visual and verbal expression of your business

Tagline, Logo, typefaces, colors, photography, tone, voice and secondary graphics.

After positioning is Phase 7 Your Brand Identity, without phases 1 through 6, your logo will be all style with very little substance. Because it's more than just a logo, your Brand Identity will enable you and your team to look, act and speak consistently across all marketing channels.

Your brand identity is what makes you instantly recognizable to your audience. Since they will associate your brand identity with your service/product, this identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.



The verbal expression of your business

Brand messaging is the overarching term for the words used by your brand. It’s the language and phrasing that will appear on your website and in other materials you use to promote yourself, from product messaging to marketing messaging – and everything in between. It’s much more than a slogan or tagline (though they do form part of a brand messaging strategy). It plays a big part in developing a successful brand. However, without phase 1 through 6, your messaging will be just words on a page.

My creative writing is always done with positioning in mind. I craft messaging that highlights your brand strategy creating a voice, and tone to help what helps your customers instantly understand who you truly are and what you stand for…so that they get to know, like, and trust you FASTER than anything else


The visual expression of your business

This is where I will bring your brand identity to life by strategically designing a memorable symbol for your business, with a one-of-a-kind logo that clearly and symbolically articulate your brand message, while at the same time appealing to your target audience.

I will then carefully choose the perfect typefaces, colors, photography, and secondary graphics—that will not only distinguish you from your competitors it will help you produce more effective marketing for the life of your brand.


Brand Visibility

get your brand out there— REALLY WORKING FOR YOU !

Save yourself from wasted hours, and marketing dollars, trying to figure it all out on your own...

consider yourself BRANDED.

  • Facebook
  • LinkedIn - Grey Circle
  • YouTube
  • Instagram


For start-ups to clean-ups and everything in-between...

Whether you have a new project on your hands, or you’re looking for a longer-term design partner, or you need some brand coaching, 👩🏼‍💻 just fill out my client application below to schedule a free discovery call with me, so I can find out more about your needs and how I can help you stand out 🙌

I am committed to respecting the privacy of your business ideas and recognize your need for appropriate protection and management of any information you share with me. All information will be kept strictly confidential.

What services are you interested in? Please check all that apply.


👩🏼‍💻 Shoot me an email at:

or feel free to call me at: 917.674.1025

📍While I am now located in South Florida ; 80% of my clients are in different States. 

I am happy to work with you wherever you are.

Helene Abrams | consider yourself BRANDED |  2020 All rights reserved.