The visual and verbal expression of your business
Tagline, Logo, typefaces, colors, photography, tone, voice and secondary graphics.
After positioning is Phase 7 Your Brand Identity, without phases 1 through 6, your logo will be all style with very little substance. Because it's more than just a logo, your Brand Identity will enable you and your team to look, act and speak consistently across all marketing channels.
Your brand identity is what makes you instantly recognizable to your audience. Since they will associate your brand identity with your service/product, this identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
The verbal expression of your business
Brand messaging is the overarching term for the words used by your brand. It’s the language and phrasing that will appear on your website and in other materials you use to promote yourself, from product messaging to marketing messaging – and everything in between. It’s much more than a slogan or tagline (though they do form part of a brand messaging strategy). It plays a big part in developing a successful brand. However, without phase 1 through 6, your messaging will be just words on a page.
My creative writing is always done with positioning in mind. I craft messaging that highlights your brand strategy creating a voice, and tone to help what helps your customers instantly understand who you truly are and what you stand for…so that they get to know, like, and trust you FASTER than anything else
The visual expression of your business
This is where I will bring your brand identity to life by strategically designing a memorable symbol for your business, with a one-of-a-kind logo that clearly and symbolically articulate your brand message, while at the same time appealing to your target audience.
I will then carefully choose the perfect typefaces, colors, photography, and secondary graphics—that will not only distinguish you from your competitors it will help you produce more effective marketing for the life of your brand.
get your brand out there— REALLY WORKING FOR YOU !