




DISTINGUISH
YOUR BRAND

STRATEGIC BRANDING SERVICES TO MARKET YOUR SERVICE-BASED BUSINESS
Brands shape perceptions, create connections, spark emotions, and brings people together. More than just logos, they embody the heart and soul of your business. Strategic branding across digital and print marketing distinguishes you in crowded industries by acting as a bridge between you and your audience—helping to communicate your value, while you attract, delight, and get them to consider your brand the obvious choice for them.



GAIN CLARITY
AND DIRECTION
COMMUNICATE
YOUR VALUE
WIN MORE
IDEAL CLIENTS
consider yourself BRANDED," is a full-service strategy-first branding studio purposely built to deliver a seamless brand experience for service-based businesses. Through my proven tailor-made “Brand Advantage Game Plan" I design a world your clients want to live in, so you can attract, serve, and sell faster.
My approach ensures your brand becomes distinguishable, speaks to the heart, and aligns with both your audience's desires and your goals because I’m not just here to meet your present needs but also to challenge and expand your vision for the future.


YOUR BRAND ADVANTAGE GAME PLAN

STEP ONE/STRATEGY
Strategy considers your goals, clarifies your unique value and positions your business away from others in your market by creatively shaping an identity used to distinguish your brand when you interact with your ideal target audience.

STEP TWO/IDENTITY DESIGN
BRING STRATEGY TO LIFE
Identity Design translates your strategy into a game-changing distinctive identity system that's instantly recognizable and impossible to ignore—ensuring a seamless experience as your brand interacts with your ideal target audience.

STEP THREE/BRAND MARKETING
DEPLOY YOUR STRATEGY
Your brand marketing collateral is a key aspect of distinguishing your brand. It considers all touchpoints where your target audience may interact with your brand to foster connective experiences and solidify your brand's position in the market as their considered choice.
GAME-CHANGING SERVICES:

STEP 1/STRATEGY
Strategy considers your goals, clarifies your unique value and positions your business away from others in your market by creatively shaping an identity used to distinguish your brand when you interact with your audience.
Typical Deliverables Include:
• Ideal Customers/Clients
• Brand Positioning
• Brand Personality and Identity
• Naming/Tagline
• Service/Package Creation
• Brand Story/Messaging
• Brand Playbook

STEP 2/IDENTITY DESIGN
BRING STRATEGY TO LIFE
Identity design translates strategy into a distinctive identity system
that's instantly recognizable and impossible to ignore—ensuring a seamless experience as your brand interacts with your ideal target audience even when you're around.
Typical Deliverables Include:
• Logo Design
• Color Palette
• Typography
• Iconography
• Final files for both web and print
• Business Card Design
• Brand Identity Guidelines

STEP 3/MARKETING
Digital and print marketing aligned with your strategy are landscapes of opportunities to connect with your audience. These creative assets allow you to gain trust, amplify your value, and solidify your distinct position in a crowded market.
Typical Deliverables Include:
• Websites
• Copy
• Custom Images/Graphics
• Social Media Branding
• AD/Marketing Campaigns
• Print Collaterall
• Branded templates and more...


TO BE CONSIDERED DISTINCTIVE YOU NEED TO DO THINGS DIFFERENTLY/TO DO THINGS DIFFERENTLY, YOU NEED A PARTNER WHO THINKS DIFFERENTLY ➤
Hi, I'm Helene Abrams | Dyslexic-Thinking Creative Strategist, Brand Designer. and Founder.
As a dyslexic thinker, I am wired to think differently because I process information differently. It’s through this lateral thinking that I'm able to quickly gain insights, make connections, discover strategic opportunities, and foster solutions missed by most. I also visualize the big picture more easily than others, which helps me create the world (brand experience) your clients want to be a part of.
My creative approach always starts from a place of strategy. I uncover the direction by delving into a strategy workshop to empower my clients to clarify their brand's core identity and develop a coherent vision for their brand's future.
Then, I get to work.
If you're ready to create change at scale, and speed — Partner with me
and I'll help you identify and harness your value, mitigate challenges, and position your brand for maximum visibility, revenue, and recognition!
