Scope Of Work:

Brand Strategy: Positioning and Tagline

Brand Identity: Logo, Content, Colors, Fonts, Custom Images. Brand Tone.

Brand Visibility: Website Content, Social Media Branding, Business Cards, Stationery, Folders, Book Covers, Ebooks, Monthly Newsletters, LinkedIn Articles, Promotional Items, Trade Show Banner, Social Media Campaign, Explainer Video Content.

CONTINOUS, A DIFFERENT APPROACH TO IT.

When Jason Silverglate and Ross Brouse came to me in 2015 they had just changed the name of their IT company in NJ/NYC from Fortress Itx to Continuous Networks, LLC. They wanted a new logo for their newly named IT company. But I do not "just do logos" —I create "brand experiences". This was the journey that Continuous Networks, went through when they partnered with “consider yourself BRANDED.

THE CHALLENGE AND THE SOLUTION.

In a market where personally is not the norm, how can you promote an IT-Provider and shift them towards the more personal touch and drive customers to your business? Through brand strategy!

I asked questions— lots of them — as we dug deep into their core values. We then embrace their own voice and vision paving a way for them to stay authentic and create a consistent brand experience in their market like no other.

As a result, we developed an airtight brand strategy, and visual brand identity for greater brand recognition and a consistent experience across all touchpoints to ensure success in this transformative process.

THE RESULT.

In 2015 Fortress Itx generated $348,238 in sales. Today Continuous Networks generates $7.73 million in sales.

The logo mark reflects the customer and the brand working together. The mark is a symbol of two people. The top grey shape represents the customer (now referred to as a partner) and the bottom orange color represents the brand reaching out and holding up their partners. The negative space in the middle ( the white area) represents the puzzle of internet security in which Continuous Networks — continuously solves for their partners.

The tagline is a play of the word "IT " and can be read two ways, as IT expresses both a business and personal message. The overall logo and tagline highlight the hands-on positioning reflected in the brand's overall values.

After rearchitecting Continuous’s offerings, I designed an iconographical system to accompany it. Each icon visually conveys its corresponding offering. The system allows for brand recognition information to be conveyed for each service, with a playful personality that is on-brand to be used on their website and in marketing materials.