Case Study:
Laura L. Van Tassel, Esq.,LLC

Van Tassel Law


Services Provided:

Laura Van Tassel of Van Tassel Law had no website and no competitive edge. She came to “consider yourself BRANDED” because she needed a brand strategy and marketing strategy that would establish a web presence for her small New Jersey alternative divorce practice and differentiate that practice from its competitors. The generally negative perception of lawyers and emotional reaction to the divorce process erected high strategic hurdles to be cleared. 

Brand Strategy

Naming and Tagline Line

Brand Idenity 



Ditgital Brand Idenity 

Website Content
Website Structure and Design 

Social Media Branding

  • Facebook

  • LinkedIn Profile

  • LinkedIn Company Page

Print Marketing Materials

  • Business Cards

  • Brochure

  • Letterhead and Evelopes

  • Folders

  • Email signature

  • Postcard

  • Promotional Items

Ditgital Brand Marketing 

  • E-blasts



What was discovered in the course of our extensive research and interviews was that Laura Van Tassel was both extremely compassionate and “family friendly.” I positioned Van Tassel Law, as simultaneously professional and accessible using careful selected images and unique BRANDTALK to convey the warmth Van Tassel Law extends to its stressed and possibly frustrated clients through a distinctive digital and print collateral.

Custom Website

Print Marketing Materials

Business Card

 2 sided- 3 fold Brochure


Email Marketing

Social Media Branding

Promotional Items (Coffee Mug, Tote Bag, Pen)


Helene at "consider yourself BRANDED" is a creative genius who designed our legal rebranding which has been consistently praised by clients. Clients find the site to be easy to navigate and filled with the information in a well-designed manner. As a result, clients begin with the website for preparation for their first meeting and come to the office with materials in hand. Bravo!


-Laura Van Tassel | Van Tassel Law


Print Ad

Save yourself from wasted hours, and marketing dollars, trying to figure it all out on your own...

consider yourself BRANDED.

  • Facebook
  • LinkedIn - Grey Circle
  • YouTube
  • Instagram


For start-ups to clean-ups and everything in-between...

Whether you have a new project on your hands, or you’re looking for a longer-term design partner, or you need some brand coaching, 👩🏼‍💻 just fill out my client application below to schedule a free discovery call with me, so I can find out more about your needs and how I can help you stand out 🙌

I am committed to respecting the privacy of your business ideas and recognize your need for appropriate protection and management of any information you share with me. All information will be kept strictly confidential.

What services are you interested in? Please check all that apply.


👩🏼‍💻 Shoot me an email at:

or feel free to call me at: 917.674.1025

📍While I am now located in South Florida ; 80% of my clients are in different States. 

I am happy to work with you wherever you are.

Helene Abrams | consider yourself BRANDED |  2020 All rights reserved.