brand strategy coaching

Need help in defining or refining your brand, but can’t quite figure out where to start?

Do you feel stuck on where to take your brand next?

It may be because you haven’t figured out yet what’s unique about you and your business, and how to use this insight in your branding and marketing. Brands evolve over time. Maybe you've found that your current brand is no longer serving you—your offers have changed, or your audience has changed, or you've finally realized what your true purpose but don't know where to begin. Either way, now you're in a stage where things have been shifting for a while, but there's still no clear end in sight. It's time to take a deep dive into what makes your business different, and to come up with clear next steps to creative a strong brand. 

A Strong Brand Can Help You:

  • Stay memorable

  • Differentiate from other businesses

  • Appear more trustworthy

  • Attract your dream clients

  • Encourage word-of-mouth referrals

  • Raise your prices.

A Strong Brand is able to answer these essential questions:

  • Who are we?

  • What do we stand for?

  • What value do we provide?

  • How do we express ourselves?

  • Who do we work with?

  • How are we communicating these answers visually?

If you’re not able to answer these questions at the moment, that means the foundations of your brand are a bit shaky, but don’t worry—after our work together, you’ll be able to answer them with clarity and ease.

This brand coaching session is designed to get you clear, confident, and ready to grow grow & get results!

In particular, my approach to brand strategy focuses on 5 essential elements which will make a biggest difference!

  • Core Values

  • Unique Value Proposition

  • Brand Voice

  • Ideal Client

  • Visual Identity

This is not about adapting, pretending, or hiding behind a mask—it’s about being clear, unapologetic, and natural. By working together, we can define these elements for your business, and build a brand strategy that is easy to maintain, attracts the best clients and team members, and helps you do business with integrity.

What sort of topics can we cover?

This type of consultation is best for figuring out the big picture of your brand, but I can also answer specific questions regarding an upcoming marketing campaign. Below are some examples of questions I can help you with:

  • What are my core values, and how can I communicate them to my audience?
     

  • What makes my business different from all my competitors?
     

  • Who are my ideal clients and where do I find them?
     

  • What are my brand voice qualities? How can I use it to my advantage?
     

  • What should I include in my brand moodboard and how do I make sense of it?
     

  • What colors and fonts are the most appropriate for my brand?
     

  • What improvements can I make on my current website so it's better aligned with my brand?
     

  • How can I make my marketing or teaching materials more unique and engaging?
     

My aim is to provide you with exactly the knowledge you need to create the effects you want. While my tips on social media, my LinkedIn articles and Blog are more generalized and high-level, in our consulting session we'll work specifically on your business, which has its own distinct needs.

I don't believe in rehashing and recycling the same advice for everyone. You and your business are unique, and what we create together in this call will be as well.

I honor your time and I won't pitch you my services. However, if you're open for collaboration, I can make a recommendation of how I could further help you.

In How does it work?

The consulting engagement includes:

  • Pre-work information and homework.
     

  • Initial coaching call (2 hours).
     

  • Your custom Brand Strategy document (PDF).
     

  • Follow-up consultation call (30 minutes).

Here's what our process of working together will look like:

  • It’s important that we understand each other. DOWNLOAD THIS GLOSSARY OF BRANDING TERMS that explains some key terms you may not yet be familiar with. 
     

  • We'll use Zoom to have an 2 hour video call (or audio if you prefer).
    You can register for a free Zoom account 
    here.
     

  • I'll be taking notes during our call, and after we wrap up, I'll create a Brand Strategy for your business, plus follow up with an e-mail containing key insights from our conversation, and action steps you can take to put it into practice.

A bonus to the brand coaching is that after you've had a chance to review your Brand Strategy, we'll meet once again. you’ll get a Follow-up coaching call (60 minutes) You'll be able to ask me any additional questions you might have, and we can discuss how you can apply this strategy in your future marketing activities, plus a discount on one of my packages if you decide to start working with me! Or you can even do the design work yourself – you’ll have the know-how after call.

Pricing and Terms 

This ($1800 value) is available to you for just $1,000. 

The price of the entire coaching engagement is $1,000 and is due in full 24 hours after you contact me to schedule make your booking, to assure your coaching date. Cancellations with more than 48 hours prior notice will be refunded entirely. Cancellations within 48 hours will be refunded, minus the $80 non-refundable booking fee. No-shows will be charged fully, as if the consultation has taken place, so please show up on time. 

If you have an emergency and need to reschedule, please let me know as soon as you possibly can. We will then reschedule your coaching session into the next available slotIn the event that I need to reschedule because of illness or other emergency, you'll be offered a choice between full refund, or booking the first available coaching session slot.

Let's do this! 👩🏼‍💻

Just fill out the form below 

WHERE TO START

It all starts 
with a chat…

917.674.1025

WHERE TO FIND ME

I'm currently located in South Flordia, however, 90% of my clients are in different states, so I am happy to work with you wherever you are.

QUICK LINKS

  • LinkedIn - Grey Circle
  • Facebook
  • Instagram

Helene Abrams | consider yourself BRANDED |  2020 All rights reserved.