The Strategic Advantage
Brand Strategy
Your brand is what people think about when they hear your name. Brand strategy is deciding what those things are that you want people to think of and coming up with a strategic growth-oriented game plan to make that happen.
Join me (via Zoom), on a transformative journey brand strategy workshop that begins with me getting to know you, your goals, and your business. It's designed to get you out of confusion to a renewed sense of purpose, confidence, and clarity— bringing you and your brand and target audience into alignment.
My brand strategy workshops are custom-designed to fit each of my client’s schedules, so the number of sessions can range from 3- to 6, depending on your availability.
YOUR GAME PLAN
After the workshop, you’ll have a tailor-made GAME PLAN that addresses all your needs and those of your brand and prospects — grounded in the foundation of one crucial emotional strategy:
Why your brand exists in the first place.
Here's what's inside:
✔ GOALS ✔ VISION ✔ PURPOSE
✔ MISSION ✔ VALUES ✔ POSITIONING
✔ ESSENCE ✔ TAGLINE ✔ PERSONALITY
✔ TONE AND VOICE; WORD BANK
✔ IDEAL AUDIENCE
✔ COMMUNICATION STRATEGY
✔ DESIGN STRATEGY
✔ ACTIONABLE SUGGESTIONS.
The best part?
You can refer back to this
Game Plan anytime, ensuring
your brand stays on course as
it grows and evolves!
Define your long-term goals, gain insights, clarity, focus, and direction to avoid expensive mistakes, and position your brand to win!
After your Game Plan is complete, we can move on to the strategic design of your visual identity ( such as logo, typography, color palette, imagery, iconography) and other touchpoints, including website design, social media branding, and digital/print marketing. However, there's no obligation to use my other branding and marketing services unless you choose to.
