Helene Abrams

Brand Strategist

Communication Designer 

Special Powers: Uncovering,

Brand Identities and Marketing.

I strategically brand and market small businesses and solopreneurs.

I am dedicated to helping small businesses and solopreneurs through the process of strategic branding, and marketing.

I love guiding people as they dive into their marketplace for the first time as well as breathe fresh life into their existing business. 

Unlike another brand and marketing services, I don't generate binders of data because you don’t need expensive binders filled with facts and figures. You need someone to help you build the foundation of your brand and simplify your small business and bind it together with strategy, creativity & design.


My philosophy is simple:  

Build the foundation of your brand and simplify your business around a singular idea and then package it for success by combining the verbal and visual strategy to make your small business unique and recognizable. 

I bring more than 30 yrs of creative visualization & marketing experience to “consider yourself BRANDED.” After earning my degree in graphic design and advertising from the Pratt Institute in New York City, I had the pleasure of working with – and learning from – some of the most fantastic creative people, agencies, and companies in Manhattan.  I have served as a free­lance consultant/designer for well-known brands including Avon, Christian Dior, Conair, Direct Marketing Association (DMA), Dreyfus, Emporio Armani, Guniot Paris, Hachette Publishers, Harper Collins Publishers, J.Crew, Sterling Publishers and Wells Fargo. I have also worked with for a large number of NYC's Top Freelance Agencies.


When I worked for agencies, I discovered that they not only billed for my time, but also added other costs – project management, account management, etc. – in order to pad the invoice. That just didn’t sit well with me. In 2008, I decided to take my sharpened skills and extensive experience in the Advertising, Beauty, Direct Marketing, Entertainment, Fashion, Financial, and Publishing industries, and open my own studio. 

Most of my clients that came to me for new visual identities actually needed branded, strategic and foundational changes in how they approached their marketing to be successful. That’s when “consider yourself BRANDED” was born. I combine brand strategy, graphic design, website design and content to create stunning and effective marketing communications.


Combining my many years experience of professional creative thinking, design, and strategic marketing in numerous industries, I am extremely versatile and can meet the requirements of any business. I am constantly learning new skills and stay current with the ever-changing marketing landscape to be effective for my clients.

Be sure to connect with me on personally on social! I am always posting useful branding tips marketing tips and insights!